It was announced today that EA is closing its Casual Label and merging it with their Sims Label.
The new studio, the Sims and Casual Label, will see the Sims studio, the casual studio, and the company's Hasbro partnership working together.
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The new studio, the Sims and Casual Label, will see the Sims studio, the casual studio, and the company's Hasbro partnership working together.
"EA has learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic," explained EA in a statement.
"With the departure of Kathy Vrabeck, EA is reorganizing to integrate casual games -- development and marketing -- into other divisions of our business."
"We are merging our Casual Studios, Hasbro partnership, and Casual marketing organization with The Sims Label to be a new Sims and Casual Label, where there is a deep compatibility in the product design, marketing and demographics."
"With the departure of Kathy Vrabeck, EA is reorganizing to integrate casual games -- development and marketing -- into other divisions of our business."
"We are merging our Casual Studios, Hasbro partnership, and Casual marketing organization with The Sims Label to be a new Sims and Casual Label, where there is a deep compatibility in the product design, marketing and demographics."
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