Obama Campaign Spent $44.5K on In-Game Ads

[Shawn Zipay]

Presidential candidate, Barack Obama, and his campaign has spent nearly $44.5K on in-game advertising. This is according to to a report filed by GameStop.

For weeks now, Obama has been running in-game ads in games such as Burnout Paradise for the Xbox 360 across 10 battleground states. The full campaign started on October 6, runs through November 3, and spans a reported 18 games. According to the Obama campaign's pre-general-election filing with the Federal Election Commission, the Democratic challenger paid Massive Incorporated $44,465.78 for online advertising in early October.

Massive has previously said that it also approached Republican presidential candidate John McCain about advertising in games, but the senator from Arizona passed on the offer.

The election is coming up in just a few days on November 4. If you're eligible, don't forget to vote!

Source

[Hoot471]

Re: Obama Campaign Spent $44.5K on In-Game Ads

Is this just on Burnout on the Xbox 360 or is it on the PS3 version aswell?

[CptainCrunch]

Re: Obama Campaign Spent $44.5K on In-Game Ads

He didnt get his moneys worth. I dont know anyone who has seen an ad. Of course, what can 44.5k get you now adays anyway?

Crunch

[teetsaar123]

Re: Obama Campaign Spent $44.5K on In-Game Ads

Yanks! (I'm not British!)

[[7ID]D|PVT.Slade]

Re: Obama Campaign Spent $44.5K on In-Game Ads

I saw Obama ads in madden 09 recently for xbl

[megawhompertoo]

Re: Obama Campaign Spent $44.5K on In-Game Ads

Of course, what can 44.5k get you now adays anyway?

Crunch

Aye, it's a small piece of the 2.8 billion dollars it costs to become the next president.

edit--woot, 2000th post

[Obsidian Spire]

Re: Obama Campaign Spent $44.5K on In-Game Ads

He might have won the presidency with this. SARCASSSSMMMMMM LOL.