The production boss for World of Warcraft has confirmed that users will soon be able to pay a small fee to customize their character beyond what is typically possible in the game.
Source
When asked to expand upon a button found by sifting through the Lich King beta’s data files named “Paid Character Customization,” Brack initially hesitated to give any answer at all. Several questions later, he went back to the matter, saying that he could, in fact, confirm that World of Warcraft would eventually have some form of paid character customization, though they themselves hadn’t yet worked out any details.
With any luck this customization will only be for cosmetic changes, and not for the purposes of altering stats. We'll have more details as they're made available!Source
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