In a recent interview with GameIndustry.biz, Epic's Cliff Bleszinski stated how he's not really threatened by the casual gamer. In fact, he embraces them.
Source
"Thankfully I'm in a position where I'm just trying to make the best game possible, but at the same time make sure that Casual [difficulty] is truly, truly easy, as well as having a little bit of heart in the story with a game that, yes, it's about monsters, yes, it's about chainsaws and blood, but it's also about a guy who's looking for his wife.
"There's still a fair amount of jock, fratboy, macho ******** in the game – I'm not going to lie. But at the same time, there's a little bit more personal elements in there, and some of the themes in the game with loss, retribution and the sadness of war, I think they're coming through a lot more in this game.
"We say anybody playing videogames in our opinion is a very, very good thing."
Those looking for some good, old fashioned family entertainment shouldn't pass up Gears of War 2 when it releases in November."There's still a fair amount of jock, fratboy, macho ******** in the game – I'm not going to lie. But at the same time, there's a little bit more personal elements in there, and some of the themes in the game with loss, retribution and the sadness of war, I think they're coming through a lot more in this game.
"We say anybody playing videogames in our opinion is a very, very good thing."
Source