Nintendo is ready to unleash a new marketing push on the Latin American audience. A huge focus will be placed on fitness and sports titles.
This is just another stop on Nintendo's push for World domination. You can read more about this at Reuters.
"The long-term economic potential of Latin America makes this an extremely important market for video games," Nintendo of America President Reggie Fils-Aime told an industry conference in the Pacific resort of Playa Bonita on Thursday.
The campaign, which will go after non-core gamers, is expected to begin before the always busy Christmas season, but Nintendo did not say when it was due.
With its growing consumer base, Latin America has become an attractive market for companies looking to offset the current U.S. economic slowdown.
"Nintendo has experienced phenomenal growth in the region over the past few years growth that has even surpassed what we have seen in the United States," Fils-Aime said at Nintendo NEX Latin America 2008, which brings together software developers and distributors in the region.
Bill van Zyll, head of Nintendo's operations in Latin America, said the region's video game market could be worth $2 billion this year.
The campaign, which will go after non-core gamers, is expected to begin before the always busy Christmas season, but Nintendo did not say when it was due.
With its growing consumer base, Latin America has become an attractive market for companies looking to offset the current U.S. economic slowdown.
"Nintendo has experienced phenomenal growth in the region over the past few years growth that has even surpassed what we have seen in the United States," Fils-Aime said at Nintendo NEX Latin America 2008, which brings together software developers and distributors in the region.
Bill van Zyll, head of Nintendo's operations in Latin America, said the region's video game market could be worth $2 billion this year.
This is just another stop on Nintendo's push for World domination. You can read more about this at Reuters.