A very good move on EA/Dice's part. Perhaps it's to help combat against the current FPS titan Call of duty (especially with black ops ramping up it's media and MW2 still selling well), but whatever the reason it's good to see flexibility in pricing. Bad company 2 especially has had a bunch of interesting sales for pre-ordering, and a few different ways right after release, big PAX discount, on top of the EA store already discounted for a while after release. A few people I know just went with a steam 4 pack, which often are the best deal, and easily sellable if it's multiplayer (wish there was 4 packs for single player games period). Heck at the computer store I work at, we had coupons for 10% off the game at the EA store when bought with ATI video cards.
I know most PC gamers make a big stink about paying $60 for most PC games, when the average a few years ago was $50 for PC and $60 for consoles. And while yes there isn't the same console maker fee with the PC, I'm happier to see it going this way instead. $60 up front for eraly returns to the investors, once the game development is paid for, and the game sale becomes largely profit, especially in digital distribution, then it's a better business move for all involved to lower that price. The gamer who likes the game and wants to recommend it to friends can now really sell it against Call of duty at double the price. The developer and the Publishers and investorys have a larger install base, for the next battlefield game, which many will be happy to pay the $60, while the rest wait 6 months for half price, or other discounts before. Also for DLC, the cheaper the main game, the larger base for people snatching that up.
Also keep in mind just over 10 years ago, the average PC game cost $80-100, so for me it's seemed like a discount for many years, and steam sales are like giving it away.
I know most PC gamers make a big stink about paying $60 for most PC games, when the average a few years ago was $50 for PC and $60 for consoles. And while yes there isn't the same console maker fee with the PC, I'm happier to see it going this way instead. $60 up front for eraly returns to the investors, once the game development is paid for, and the game sale becomes largely profit, especially in digital distribution, then it's a better business move for all involved to lower that price. The gamer who likes the game and wants to recommend it to friends can now really sell it against Call of duty at double the price. The developer and the Publishers and investorys have a larger install base, for the next battlefield game, which many will be happy to pay the $60, while the rest wait 6 months for half price, or other discounts before. Also for DLC, the cheaper the main game, the larger base for people snatching that up.
Also keep in mind just over 10 years ago, the average PC game cost $80-100, so for me it's seemed like a discount for many years, and steam sales are like giving it away.
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