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EA INVITES PLAYERS TO JOIN THE "GUN CLUB"
Numerous awards for players with new loyalty program EA
Los Angeles (California) - On June 14, 2010 - Electronic Arts Inc..today unveiled the Gun Club, a loyalty program that rewards players when they indulge in their favorite activity: playing their favorite titles. Gun Club members receive benefits such as the content is unlocked, an early access to test betas and demos, plus the latest news and exclusive contact with the development teams. The Gun Club brings together some of the biggest commercial and critical success in the world, including Battlefield: Bad CompanyTM 2, Medal of HonorTM and a brand new expansion pack for Digital Battlefield: Bad Company 2 taking place in Vietnam. Other titles will follow, including offers for Battlefield HeroesTM and Dead SpaceTM 2.
Beginning today, customers VIP Battlefield: Bad Company 2 may recover awards * Medal of Honor, such as early access to beta for Medal of Honor and a weapon to unlock in the full version of the game (the sniper rifle M24). By using their profile as a profile of existing EA Member of the Gun Club, players will access content that could give them an edge in combat. To find out what rewards they are entitled, they can visit the site http://www.gunclub.ea.com.
"With this program, our games are no longer individual products and include a range of ecosystem in our securities. By the same token, we show the fans that we appreciate their loyalty. The Gun Club offers a platform to cross the public of our games, interact directly with the players and further enhance the experience of our customers, "said Jeff Karp, senior vice president of marketing at EA. "Today we launch the Gun Club with Battlefield: Bad Company 2 and Medal of Honor, two of the best titles out this year ... And this is just the beginning! "
For more information on the Gun Club, please visit http://www.gunclub.ea.com.
* Conditions and restrictions apply. Visit www.gunclub.ea.com for more details.
Numerous awards for players with new loyalty program EA
Los Angeles (California) - On June 14, 2010 - Electronic Arts Inc..today unveiled the Gun Club, a loyalty program that rewards players when they indulge in their favorite activity: playing their favorite titles. Gun Club members receive benefits such as the content is unlocked, an early access to test betas and demos, plus the latest news and exclusive contact with the development teams. The Gun Club brings together some of the biggest commercial and critical success in the world, including Battlefield: Bad CompanyTM 2, Medal of HonorTM and a brand new expansion pack for Digital Battlefield: Bad Company 2 taking place in Vietnam. Other titles will follow, including offers for Battlefield HeroesTM and Dead SpaceTM 2.
Beginning today, customers VIP Battlefield: Bad Company 2 may recover awards * Medal of Honor, such as early access to beta for Medal of Honor and a weapon to unlock in the full version of the game (the sniper rifle M24). By using their profile as a profile of existing EA Member of the Gun Club, players will access content that could give them an edge in combat. To find out what rewards they are entitled, they can visit the site http://www.gunclub.ea.com.
"With this program, our games are no longer individual products and include a range of ecosystem in our securities. By the same token, we show the fans that we appreciate their loyalty. The Gun Club offers a platform to cross the public of our games, interact directly with the players and further enhance the experience of our customers, "said Jeff Karp, senior vice president of marketing at EA. "Today we launch the Gun Club with Battlefield: Bad Company 2 and Medal of Honor, two of the best titles out this year ... And this is just the beginning! "
For more information on the Gun Club, please visit http://www.gunclub.ea.com.
* Conditions and restrictions apply. Visit www.gunclub.ea.com for more details.
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