Hot on the heels of the last in-game ad study, another one was released today by IGA Worldwide, who is a major in-game advertiser. The study found that 82% of the people surveyed felt that games were just as enjoyable with the ads as they were without them.
Here are a few other choice statistics for you guys.
Here are a few other choice statistics for you guys.
- There is an average 44 percent increase in post-game aided recall from pre-awareness;
- Positive brand attribute association increased 33 percent across all brands;
- Over 70 percent of consumers who were most opinionated about in-game ads, felt the ads made them feel better about the brand, feel more favorable toward the brand, make them more interested in the brand, and believe the ads are for innovative/cutting edge brands;
- Over 60 percent of the most opinionated consumers feel the ads catch their attention, make games more realistic, do not interrupt the game experience, and are promoting relevant products;
- In-game ad exposures with a duration over 2 seconds, as they are measured in IGA’s in-game ad methodology, generates on average an almost 30% increase in key ad metrics, including ad noticeability +100%, recall +42%, and fit +27%, vs. ad exposures with a duration of less than 1 second