Kotaku offers up an interesting idea for a future Call of Duty title. Activision's head honcho, Bobby Kotick, hinted that the next leap for the franchise would be to try and take on giants in the MMO world, such as World of Warcraft.
Keep in mind, this is all very speculative and based on a bunch of random thoughts and comments. This is by no means an official announcement of a CoD MMO, but perhaps one day it might actually come to fruition.
Kotick said to investors at the Morgan Stanley Technology Conference, "What would be the natural evolution of a property like Call of Duty into a massively-multiplayer environment and how do you monetize that?"This comes after statements made by Kotick in which he said that for any company to try and compete with World of Warcraft, they would need to invest nearly half of a billion dollars into the project. This is where the in-game advertising would certainly help matters along.
Kotick parlayed that into a thought on in-game advertising, in which he pointed to Starcraft as a model for short-session, ladder tournament play that can easily support ad spots. While a Call of Duty MMO may be a long way off, if it ever gets off the ground, it's starting to sound like Activision execs may be giving it serious thought and we'd expect it to be a big focus for the publisher's ad revenue model.
Keep in mind, this is all very speculative and based on a bunch of random thoughts and comments. This is by no means an official announcement of a CoD MMO, but perhaps one day it might actually come to fruition.