Paul, from UK clan Nocturne, has authored a fine article over at UKTerrorist called Counter-Strike: It's Not A Game. The article details how Counter-Strike teams can attract corporate sponsors. There's some very good points addressed, including how to draft a proposal to your desired sponsor and how to keep them by giving their brand exposure.
To you and me Counter-Strike is a game, something where we can channel our aggression, meet with friends or play for pure entertainment value. To companies such as Intel, Coca Cola, Gainward, AMD, Plantronics and many more corporations, Counter-Strike and online gaming is the doorway to a certain demographic market (Generation Y as the marketing strategists have named you all).It's all about the bidness, baby.
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