Sony Tries to Justify Pre-Order Only Demo for Killzone 2
The only way to play the demo for Killzone 2 prior to the game's release is to pre-order the game from GameStop. If this sounds like some backwards thinking, then you are not alone.<br />
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Sony <a href="http://multiplayerblog.mtv.com/2009/01/15/sony-justifies-pre-order-only-killzone-2-demo-dates-psn-version/">justifies their reasoning</a> behind the exclusive demo period to MTV Multiplayer. Scott Steinberg, the VP of Marketing at SCEA shares the reasoning.<blockquote>Offering a playable demo to motivate preorders speaks to our confidence in the appeal of a game such as Killzone 2. We take this approach when we are convinced that the experience will cement a consumer’s interest in purchasing. Retailers will then merchandise those demos within their stores and online to maximize their visibility. Through this process, consumers are often times able to reserve their copy of the final game, which provides an incentive to purchase and helps seal the deal. We also offer demos on the PSN, which we have done in the past with great success, and will continue to make that available. Killzone 2, for example, will have a downloadable demo launch in North America the week that the game is launching, for consumers who prefer that option.</blockquote>The public demo that Steinberg mentions? It's slated to be released on the PSN on February 26, just one day before the game's public release.
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Sony <a href="http://multiplayerblog.mtv.com/2009/01/15/sony-justifies-pre-order-only-killzone-2-demo-dates-psn-version/">justifies their reasoning</a> behind the exclusive demo period to MTV Multiplayer. Scott Steinberg, the VP of Marketing at SCEA shares the reasoning.<blockquote>Offering a playable demo to motivate preorders speaks to our confidence in the appeal of a game such as Killzone 2. We take this approach when we are convinced that the experience will cement a consumer’s interest in purchasing. Retailers will then merchandise those demos within their stores and online to maximize their visibility. Through this process, consumers are often times able to reserve their copy of the final game, which provides an incentive to purchase and helps seal the deal. We also offer demos on the PSN, which we have done in the past with great success, and will continue to make that available. Killzone 2, for example, will have a downloadable demo launch in North America the week that the game is launching, for consumers who prefer that option.</blockquote>The public demo that Steinberg mentions? It's slated to be released on the PSN on February 26, just one day before the game's public release.
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