Grand Theft Auto V Viral Marketing Campaign is Underway

[Shawn Zipay]

The start of the viral marketing campaign for Grand Theft Auto V has officially kicked off. Though a release date is not yet known, Rockstar Games has given new life to "The Epsilon Program", a fake religion originally featured in Grand Theft Auto: San Andreas.

While the site may have been around for a while, what is new is the dedicated Twitter feed set up along with a few tweaks to the Epsilon Program website itself.

This very well could be the start of the process that eventually leads to a release date announcement. Be sure to keep a close eye on both the Twitter feed and the website for any further developments.