November Release Confirmed as well as a War Chest for Marketing
From IGN.com:
Electronic Arts is setting the bar high for Battlefield 3.
Speaking during the Ad Age Digital Conference in New York City today, CEO John Riccitiello confirm it will launch Battlefield 3 in November of this year and said the publisher has rival Activision's Call of Duty series in its sights.
"This November, we're launching Battlefield 3. It's going up against the next Call of Duty, which is presently the #1 game in the game industry," he said. "A game that last year did $400 million dollars in revenue on day one. [Battlefield 3] is designed to take that game down."
Riccitiello later compared this holiday's battle between the two games to the Red Sox/Yankees rivalry in baseball and said gamers can expect to see massive advertising campaigns for both titles.
"There will be a couple hundred million dollars of marketing against these two products going head to head. We think we have the better product," Riccitiello added.
EA Games president Frank Gibeau echoed similar comments during GDC last month when he told us: "Everybody loves a heavyweight fight, and that's what this is going to be. We're here to compete."
So DICE is three times the size it was when it made Battlefield 2. There is now destruction with a brand new, from the ground up, Frostbite engine. The game has been in the works for a while now. Pre-alpha footage is showing that at least the single player is coming along very well. Now there is a $100,000,000 marketing campaign. Are we ready for the commercials and articles? Marketing budgets are gigantic nowadays, but do you think this might be too much? Not enough?
We also know for sure that the scheduled release for Battlefield 3 is November. Maybe the 2nd isn't that unreasonable after all.
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Electronic Arts is setting the bar high for Battlefield 3.
Speaking during the Ad Age Digital Conference in New York City today, CEO John Riccitiello confirm it will launch Battlefield 3 in November of this year and said the publisher has rival Activision's Call of Duty series in its sights.
"This November, we're launching Battlefield 3. It's going up against the next Call of Duty, which is presently the #1 game in the game industry," he said. "A game that last year did $400 million dollars in revenue on day one. [Battlefield 3] is designed to take that game down."
Riccitiello later compared this holiday's battle between the two games to the Red Sox/Yankees rivalry in baseball and said gamers can expect to see massive advertising campaigns for both titles.
"There will be a couple hundred million dollars of marketing against these two products going head to head. We think we have the better product," Riccitiello added.
EA Games president Frank Gibeau echoed similar comments during GDC last month when he told us: "Everybody loves a heavyweight fight, and that's what this is going to be. We're here to compete."
So DICE is three times the size it was when it made Battlefield 2. There is now destruction with a brand new, from the ground up, Frostbite engine. The game has been in the works for a while now. Pre-alpha footage is showing that at least the single player is coming along very well. Now there is a $100,000,000 marketing campaign. Are we ready for the commercials and articles? Marketing budgets are gigantic nowadays, but do you think this might be too much? Not enough?
We also know for sure that the scheduled release for Battlefield 3 is November. Maybe the 2nd isn't that unreasonable after all.
Source
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