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Following their imminent split with Microsoft, the popular Halo-studio, Bungie has agreed to launch their first new IP exclusively through Activision.
According to the official press release, "Under the terms of the agreement, Activision will have exclusive, worldwide rights to publish and distribute all future Bungie games based on the new intellectual property on multiple platforms and devices. Bungie remains an independent company and will continue to own their intellectual property." From the sound of it, Activision gets to publishing rights to one IP on multiple platforms. This agreement certainly does not mean that Bungie is part of Activision.
The decision might come as a surprise to some; however, Bungie describes its decision why it chose the publishing giant, best known for the Call of Duty series and the Guitar Hero games. "We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise," said Harold Ryan, President of Bungie in the official release. "From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences." This essentially confirms that Bungie, a former Microsoft developer, will be making multi-platform games.
The decision might come as a surprise to some; however, Bungie describes its decision why it chose the publishing giant, best known for the Call of Duty series and the Guitar Hero games. "We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise," said Harold Ryan, President of Bungie in the official release. "From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences." This essentially confirms that Bungie, a former Microsoft developer, will be making multi-platform games.
So, is this a great leap forward for Bungie or a deal with the devil?
[Kotaku]
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