As the title states, Activision believes that Modern Warfare 2 may be the best selling game in the Call of Duty franchise. In an interview with IndustryGamers, Activision Publishing CEO Mike Griffith says he is extremely confident in the sales numbers the game will bring. Check it out:
Do you agree that this will be the hit of gaming industry this year? Let us know what you think!
Call of Duty 4: Modern Warfare took the industry by storm when it shipped for Holiday '07. Now a year and a half later, Activision's blockbuster shooter has sold a whopping 13 million copies. Activision Blizzard once again hopes to dominate the holiday shopping season later this year when the company ships Call of Duty 4: Modern Warfare 2.
We asked Activision Publishing CEO Mike Griffith during E3 what his expectations for the title are. Not surprisingly, he's extremely confident. And he should be – Infinity Ward has the pedigree, gamers are hungry for more, and everything that's been shown for the title so far has looked phenomenal.
Without specifying a certain sales goal, Griffith told IndustryGamers, “We have goals for all of our titles. ... We fully expect Modern Warfare 2 to be one of, if not THE largest, title in the industry this year. When you look at when Modern Warfare 1 was launched in 2007, it had a substantial jump in consumers engaged in the Call of Duty franchise. World at War, which was launched in Holiday 2008, saw that more than a fifth of its purchasers were first time users of the Call of Duty franchise. So all those new purchasers are ready for the Modern Warfare 2 experience because they haven't historically been in the franchise.”
He continued, “We also look at Modern Warfare 2 and where it's strongest on the next-gen platforms of PS3 and Xbox 360... the installed base from the first Modern Warfare to the second one will be nearly double. So you add all those elements up – the greater installed base of consoles, the greater consumer base that was generated by World at War – all those things suggest that Modern Warfare 2 is set up to be more successful than any other Call of Duty we've launched so far.”
We asked Activision Publishing CEO Mike Griffith during E3 what his expectations for the title are. Not surprisingly, he's extremely confident. And he should be – Infinity Ward has the pedigree, gamers are hungry for more, and everything that's been shown for the title so far has looked phenomenal.
Without specifying a certain sales goal, Griffith told IndustryGamers, “We have goals for all of our titles. ... We fully expect Modern Warfare 2 to be one of, if not THE largest, title in the industry this year. When you look at when Modern Warfare 1 was launched in 2007, it had a substantial jump in consumers engaged in the Call of Duty franchise. World at War, which was launched in Holiday 2008, saw that more than a fifth of its purchasers were first time users of the Call of Duty franchise. So all those new purchasers are ready for the Modern Warfare 2 experience because they haven't historically been in the franchise.”
He continued, “We also look at Modern Warfare 2 and where it's strongest on the next-gen platforms of PS3 and Xbox 360... the installed base from the first Modern Warfare to the second one will be nearly double. So you add all those elements up – the greater installed base of consoles, the greater consumer base that was generated by World at War – all those things suggest that Modern Warfare 2 is set up to be more successful than any other Call of Duty we've launched so far.”
Do you agree that this will be the hit of gaming industry this year? Let us know what you think!
Comment