Today EA released Nerf N-Strike in the United Kingdom. Combining Nerf guns and videogames is something which had not been attempted before. Here is what EA had to say:
Will this combination of videogames and children's toys be a success? Only time will tell.
Electronic Arts, Inc. (NASDAQ: ERTS) today announced the release in the UK of NERF “N-Strike”™ for the Wii™. The game, inspired by the globally popular franchise from Hasbro, Inc. (NYSE: HAS), features non-stop NERF-style pandemonium where players are faced with a series of challenging missions that put blasting strategies and skills to the ultimate test. NERF “N-Strike” also ships with a custom NERF SWITCH SHOT EX-3 blaster, the first ever 2-in-1 video game and toy peripheral bundle to hit the market.
“EA and Hasbro are breaking new ground in the consumer space with the launch of NERF ‘N-Strike’,” said Chip Lange, General Manager and Vice President of EA Casual Entertainment. “NERF ‘N-Strike’ is the ultimate blend of each company’s leadership and expertise in their respective industries – video games and toys – and has allowed us to deliver the first ‘mom approved’ kid-friendly blaster game for the Wii bundled with an official NERF blaster ratcheting up the mayhem on both the digital and asphalt playground.”
The bundled NERF SWITCH SHOT EX-3 blaster, which offers two ways to play, can be used in-game by snapping the Wii remote into the chamber or swapping in the dart cartridge to transform the blaster for classic NERF indoor and outdoor play.
“NERF ‘N-Strike’ truly showcases the power of the Hasbro-EA relationship in terms of innovation and integration,” said Mark Blecher, General Manager of Digital Media and Gaming at Hasbro. “We’re delivering a toy and video game industry first by bundling NERF ‘N-Strike’ with a custom NERF blaster that can be used for both traditional and digital play – a big win for consumers in terms of fun and value. EA has done a tremendous job of re-imagining the ultimate NERF battleground on the Wii platform delivering over-the-top action heightened by the in-game use of the NERF blaster.”
“EA and Hasbro are breaking new ground in the consumer space with the launch of NERF ‘N-Strike’,” said Chip Lange, General Manager and Vice President of EA Casual Entertainment. “NERF ‘N-Strike’ is the ultimate blend of each company’s leadership and expertise in their respective industries – video games and toys – and has allowed us to deliver the first ‘mom approved’ kid-friendly blaster game for the Wii bundled with an official NERF blaster ratcheting up the mayhem on both the digital and asphalt playground.”
The bundled NERF SWITCH SHOT EX-3 blaster, which offers two ways to play, can be used in-game by snapping the Wii remote into the chamber or swapping in the dart cartridge to transform the blaster for classic NERF indoor and outdoor play.
“NERF ‘N-Strike’ truly showcases the power of the Hasbro-EA relationship in terms of innovation and integration,” said Mark Blecher, General Manager of Digital Media and Gaming at Hasbro. “We’re delivering a toy and video game industry first by bundling NERF ‘N-Strike’ with a custom NERF blaster that can be used for both traditional and digital play – a big win for consumers in terms of fun and value. EA has done a tremendous job of re-imagining the ultimate NERF battleground on the Wii platform delivering over-the-top action heightened by the in-game use of the NERF blaster.”
Will this combination of videogames and children's toys be a success? Only time will tell.