New Directions: Will DICE and EA Have Their Cake?

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  • Webs961

    #1

    New Directions: Will DICE and EA Have Their Cake?

    In our quest to bring you a different outlook on the gaming news and industry, the TGN staff are proud to present our first in our "From the Editors' Desks" series of writings.

    This entry is brought to us courtesy of Alex98uk, Network Administrator and Battlefield franchise aficionado. Have you ever wondered where Battlefield Heroes has gone? Perhaps you will gain some insight from Alex's musings:
    BF:H is, or was, always an experiment, merely testing the waters to see whether a micro-transition style market would prosper in the West. Such a system works in Asia, and with the rising cost of piracy and development costs, DICE’s plan for Battlefield Heroes does look like an attractive way forward.

    However, anyone who has taken a peak at the outside world can't have helped but notice the degradation of the world’s economy and the huge profit drops affecting companies such as Creative and Microsoft.

    Along with these software giants, EA Games has also been affected by the recession. The BBC reported on both a 500 job cut and the closure of EA's UK development centre.

    Many fans have noticed a distinct lack of news regarding Heroes, apart from the odd "meet the developer" articles. It got me thinking, “Could Heroes have been a victim of EA's cost cutting practices?”As stated earlier, it is an experiment and therefore will probably never be a great revenue generator. Perhaps EA games can't afford to fund potentially loss making projects; we've even seen huge games such as Command and Conquer: Tiberium which had been under development for a massive 2 years cancelled!<!--more-->

    Has Battlefield Heroes been cancelled by EA, leaving DICE in a lurch with a working product but no publisher? I know a second beta has been released lately, but again, is this merely a time wasting tactic until a final decision is made? It shall be interesting to see what the future holds. A cancellation this late in development is a real sign of a company under pressure and does not bode well for future titles.

    EA and DICE are stuck between a rock and hard place. Do they risk releasing a game which could ultimately lead to losses, or is the free to play, micro-transition style market a secret yet to be tapped, a potential saviour in a time when businesses will do anything for profit?

    More on the thoughts behind these new editorials will soon follow. Be sure to keep an eye on the From the Editors' Desks page for more updates.
  • jesus
    Member
    • May 2007
    • 2413

    #2
    Re: New Directions: Will DICE and EA have their cake?

    You have some good points, Alex, but the problem with this "micro-transaction experiment" is that it's already been done before, and has proven to be a success. Just look at the game Warrock. Sure, a lot of us here thinks it sucks, but it has thousands upon thousands of players. Most of which, pay money for certain things in the game. When I played warrock, about 75% of the people had the "premium" icon, showing that the paid money for something.

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    • MrKLM
      Member
      • Apr 2006
      • 3146

      #3
      Re: New Directions: Will DICE and EA have their cake?

      I think with EA/DICE doing a worldwide release that the game can and will function just fine, of course we will possibly see a greater player number from the various Asian countries such as South Korea, Japan, Thailand, etc.

      but from reading the BFHeroes twitter I can think it is safe to say that the game is still fine and dandy.

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      • =98=
        Member
        • Oct 2006
        • 10299

        #4
        Re: New Directions: Will DICE and EA have their cake?

        This was simply thoughts going around in my head that i thought i may as well post.

        The micro-transition market has shown to work, but not to such an extent that it could support a multinational corporation like EA. That's what's interesting to me

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        • RangerXML
          [GEN]ヽ(`Д´)ノ[TRH]
          • Oct 2007
          • 1753

          #5
          Re: New Directions: Will DICE and EA have their cake?

          ...rising cost of piracy...

          Three little letters: "DRM"

          My three word response: "Just say no!"

          Comment

          • Augustus
            Member
            • Jul 2007
            • 254

            #6
            Re: New Directions: Will DICE and EA have their cake?

            Originally posted by RangerXML
            ...rising cost of piracy...

            Three little letters: "DRM"

            My three word response: "Just say no!"

            The capitalist system depends on property rights. If you support piracy, you support the downfall of PC gaming.

            It is already evident in that ALL games developers concentrate all their efforts on console games where piracy is far less a problem, and the PC versions are an afterthought.

            Crytek stated that for every 1 legal copy of Crysis there was 250 illegal copies. That's just not sustainable, then you see their next release was available for console, where Crysis was PC exclusive.

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            • Dangerdog
              Member
              • Oct 2007
              • 1011

              #7
              Re: New Directions: Will DICE and EA have their cake?

              Only a single player centric Battlefield game would be at risk from piracy, they would have to completely ignore multiplayer for it to be a problem. As the fiasco’s over last year’s major push of insisting on implementing DRM by game publishers has shown, it’s a tool that’s being used to prevent second hand sales more so that preventing piracy where legitimate consumers were being put off with “activation limits” and no control over revoking those activations, though a lot of those games now have tools released for user control over their activations – many do not.

              Steam does this by tying your game purchase to your steam account but it’s not as objectionable because you can re-install as many times as you want, with Valve games anyway, this is something that it appears EA has finally conceded as many EA games that you can purchase on Steam have had their activation limits lifted, but again, not all of them.

              As for micro-transactions, it would have to be a game that really draws me in before I would want to go down that road. Battlefield Heroes isn’t that game.

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              • RangerXML
                [GEN]ヽ(`Д´)ノ[TRH]
                • Oct 2007
                • 1753

                #8
                Re: New Directions: Will DICE and EA have their cake?

                My friend having to call in and proof that he owns Spore every time he re-installs it is a prime example of the failure of the capitalist system, j/k. Its frankly annoying and if you buy the game and have to download a hacked version just to enjoy it, I believe they went to far. I have GTA4 and that game was frankly a pain in the a...to install. The game is still fun to play, but what a royal pain to install; all of the accounts I had to create, tie together and then activate the game. If you ever wanted to ever make a point why ppl are switching to consoles that would be it. Almost as if the companies want us to play on consoles to have better control over their titles.

                The cake is a lie!

                Comment

                • ben.cousins79

                  #9
                  Re: New Directions: Will DICE and EA Have Their Cake?

                  Hi,

                  This theory is incorrect. We have simply hit the normal kind of delays any complex engineering project hits - i.e. things take longer than you expect.

                  Ben

                  P.S. 'Has Battlefield Heroes been cancelled by EA, leaving DICE in a lurch with a working product but no publisher?'

                  DICE is wholy owned by EA, so they are the only publisher we use. Not that you really 'publish' a game like Battlefield Heroes.

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                  • =98=
                    Member
                    • Oct 2006
                    • 10299

                    #10
                    Re: New Directions: Will DICE and EA Have Their Cake?

                    Originally posted by Ben Cousins
                    Hi,

                    This theory is incorrect. We have simply hit the normal kind of delays any complex engineering project hits - i.e. things take longer than you expect.

                    Ben

                    P.S. 'Has Battlefield Heroes been cancelled by EA, leaving DICE in a lurch with a working product but no publisher?'

                    DICE is wholy owned by EA, so they are the only publisher we use. Not that you really 'publish' a game like Battlefield Heroes.
                    Cheers Ben, i guess all people wanted is that kind of information as for a while, Heroes disappeared off the face of the earth!

                    Anyway, good luck with the project, i look forward to playing!

                    Comment

                    • TheEn|gma
                      Member
                      • Jun 2005
                      • 5247

                      #11
                      Re: New Directions: Will DICE and EA Have Their Cake?

                      Nice write up.

                      If this was a conventional gaming product then the chances of it getting canned so close to release would be fairly remote.

                      But being free to play and based on micro transactions basically it's a gigantic risk to push it out of the door and have to support the servers for a while before the money (or any of it for that matter) starts rolling in.

                      I would imagine that EA will have some faith in DICE considering they haven't really let them down before, if it was an in house developer than things may pan out differently, I find it hard to see it being shelved this far along the line.

                      Comment

                      • iQue
                        Member
                        • May 2007
                        • 4925

                        #12
                        Re: New Directions: Will DICE and EA Have Their Cake?

                        Nice to see it isn't being rushed anyway. Take your time, Ben and the rest of the BFH crew

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                        • JAyThaRevo

                          #13
                          Re: New Directions: Will DICE and EA Have Their Cake?

                          as it will be a good game
                          i dont rly care how long the release takes

                          Comment

                          • Rogue Warrior
                            Member
                            • Jun 2007
                            • 228

                            #14
                            Re: New Directions: Will DICE and EA Have Their Cake?

                            Maybe BFH will be the last Dice/Ea Product in the BF series?

                            Comment

                            • iQue
                              Member
                              • May 2007
                              • 4925

                              #15
                              Re: New Directions: Will DICE and EA Have Their Cake?

                              Originally posted by Rogue Warrior
                              Maybe BFH will be the last Dice/Ea Product in the BF series?
                              No, as they announced they had 5 BF titles in the works a while ago...

                              BFH
                              BFBC
                              BFBC2
                              Some korean shizniz
                              ?

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