Wii and DS Set Sales Records in November

[Shawn Zipay]

Not content with simply dominating the charts in the month of November, Nintendo has completely destroyed them. Combined, the Nintendo DS and the Nintendo Wii sold over 3.6 million units during the month of November alone.

The DS sold 1.56 million units during November, making for the second-highest non-December month in history. The Wii fared quite a bit better, selling over 2 million units throughout the month of November. This figure is a new record for a non-December month.

“Nintendo’s record-breaking sales demonstrate that consumers are looking for the best value not only among video games, but also among all entertainment options,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Shoppers are looking for gifts that can be enjoyed by the whole family, and Nintendo provides an incomparable range of experiences that gets the whole family involved.” (...)

Looking at the industry as a whole, Nintendo products continue to fuel the engine of the video game industry. In November alone, Nintendo represented 198 percent of industry growth over 2007. Nintendo systems represented 66 percent of all hardware sales in November, including 59 percent of all console sales and 79 percent of all portable hardware sales.

Now, where did that "it prints money" image run off to?

Congratulations to Nintendo on a fantastic Holiday sales season!

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