The CEO of Activision, Bobby Kotick, revealed that the possibility for a fee based subscription system for the user created content in Guitar Hero: World Tour. The company expects the user created content to reach upwards of 100,000 songs by the end of the year.
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Anticipating investor concerns about an uncertain economy, president and CEO Bobby Kotick reassured them on the company's results call that stable subscription revenue from World Of Warcraft "gives us advantages over many of our competitors -- especially as we enter the holidays."
And Kotick added that the just-launched Guitar Hero: World Tour's song creation utility's early success might end up as a new revenue source.
Kotick says that there are now 25,000 user generated tunes that have been created for the game, and projected "up to 100,000 songs" by the end of this year.
"The ability to offer these songs on a subscription basis may very well result in the newest subscription opportunity in our portfolio," he said.
Activision Blizzard had a rather lucrative year. The companies made $711 million in revenues during its first quarter as a combined company.And Kotick added that the just-launched Guitar Hero: World Tour's song creation utility's early success might end up as a new revenue source.
Kotick says that there are now 25,000 user generated tunes that have been created for the game, and projected "up to 100,000 songs" by the end of this year.
"The ability to offer these songs on a subscription basis may very well result in the newest subscription opportunity in our portfolio," he said.
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