Rock Band AC/DC Confirmed, Wal-Mart Exclusive

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  • Shawn Zipay
    Managing Communities 24/7
    • Apr 2003
    • 69279

    #1

    Rock Band AC/DC Confirmed, Wal-Mart Exclusive

    The AC/DC version of Rock Band has been confirmed, with an official announcement coming from MTV tomorrow.AC/DC Live: Rock Band Track Pack is the official title of the release. However, it seems as though the AC/DC version of the game will only be available through Wal-Mart retailers.

    Van Toffler from MTV and Steve Barnett from Columbia weigh in on the reasons why this is a Wal-Mart exclusive.
    "They rock hard, and that still works for our audience. It comes down to getting really great marketing, because Wal-Mart is so meaningful in terms of sales if they get behind something."

    "If you want to be a physical band, you better make an alliance with a strong physical retailer. It’s a great way to sell the new album, the catalog, the game, merchandise and DVDs."

    The 18 track release is set to retail between $30 and $40, and is tentatively slated for a November release.

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