Electronic Arts Floor Report: PAX

[Spawndemon]

X-Play's Morgan Webb recently attended PAX 2008 where she conducted a floor report on EA Games. Included in the report is an interview with DICE producer Aleksander Grondal. Check it out below:

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[imported_Freakboy]

Re: Electronic Arts Floor Report: PAX

Lol i know him. : )

[imported_Apostle]

Re: Electronic Arts Floor Report: PAX

I can't see how DICE are gonna make a lot of money off of this, microtransactions? They're gonna need to be hundreds of thousands of clothing items sold for 99p, $1 or somthing similar, to make much profit? I'm sure they've studied all this stuff and have a good plan though.

[=98=]

Re: Electronic Arts Floor Report: PAX

I can't see how DICE are gonna make a lot of money off of this, microtransactions? They're gonna need to be hundreds of thousands of clothing items sold for 99p, $1 or somthing similar, to make much profit? I'm sure they've studied all this stuff and have a good plan though.

Web page advertising. They are banking on the fact that a free game will have a lot of hits, thus, increasing the value of advertising on the web page. The in game purchasing is merely a sidestream of revenue.

The big bucks are the likes of Maccy D's, Nvidia, Intel etc... advertising on the webpages.

[imported_Apostle]

Re: Electronic Arts Floor Report: PAX

Ah yes, that will do the trick then.

I can see BF Heroes action figures in a Happy Meal box :)

[=98=]

Re: Electronic Arts Floor Report: PAX

I can see BF Heroes action figures in a Happy Meal box :)

In all seriousness, i wouldn't put it past them.

The only issue is the fact that characters have guns. But that never stopped the murderous Action Man figures.

[imported_Apostle]

Re: Electronic Arts Floor Report: PAX

Well, they don't have to have the guns on the figures, just give them some other prop, a stereotypical thing, like a flag or a medic box. Or they could have them sat in vehicles, like the tank and plane. That wouldn't be quite as offensive as a big machine gun, just.

It's looking like fun anyway.

[=98=]

Re: Electronic Arts Floor Report: PAX

The other thing is, I don't think the age range that buy Happy Meals are the same that may play BF:H.

[therealmat]

Re: Electronic Arts Floor Report: PAX

The presenter is a bit of alright.

I can see BF Heroes action figures in a Happy Meal box :)

DO WANT!! :yay: