MTV Multiplayer has a new article today with the creators of Mass Effect, Bioware and their take on PC piracy.
Read the whole article here.
Do you think BioWare's plans to fight PC piracy will work? Let us know.
Piracy continues to hurt PC gaming, and no one has a clear answer to the problem.
Development studio Crytek has proposed abandoning PC-exclusive game releases. BioWare, however, is less radical. They’re looking at downloadable content, access to multiplayer and — here’s a new one — simply encouraging consumer loyalty.
“We’re doing a lot of post-release downloadable content on all of our PC titles going forward,” said BioWare co-CEO Ray Muzyka to me last week. “We think it’s a good thing to encourage players to make them want to buy a PC title. That’s ultimately the best, most successful path to prevent piracy — to have players that want your games, want to believe in them and think they’re high-quality and realize they’re going to get a lot of value out of them as platforms for long time afterwards.”
Muzyka said “Dragon Age” — to be revealed tomorrow — will join “Mass Effect” as a BioWare game supported long after launch with new content.
It won’t be long before we find out how BioWare’s hypothesis pans out.
Development studio Crytek has proposed abandoning PC-exclusive game releases. BioWare, however, is less radical. They’re looking at downloadable content, access to multiplayer and — here’s a new one — simply encouraging consumer loyalty.
“We’re doing a lot of post-release downloadable content on all of our PC titles going forward,” said BioWare co-CEO Ray Muzyka to me last week. “We think it’s a good thing to encourage players to make them want to buy a PC title. That’s ultimately the best, most successful path to prevent piracy — to have players that want your games, want to believe in them and think they’re high-quality and realize they’re going to get a lot of value out of them as platforms for long time afterwards.”
Muzyka said “Dragon Age” — to be revealed tomorrow — will join “Mass Effect” as a BioWare game supported long after launch with new content.
It won’t be long before we find out how BioWare’s hypothesis pans out.
Read the whole article here.
Do you think BioWare's plans to fight PC piracy will work? Let us know.
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