this is the 6th paragrapgh you should read
"The next power hour slot partners two dynamic videogame heavyweights: John Riccitiello, CEO Electronic Arts and Lars Gustavsson, Creative Director for D.I.C.E. Studios. John has an interesting perspective, being President and COO of Electronic Arts from 1997 to 2004. Riccitiello left to co-found his own private equity firm, Elevation Partners. In 2007 he returned to EA as CEO. Gustavvson has been involved in the Battlefield series from the beginning and was one of the persons who saw the huge potential in building upon the success of Codename Eagle and creating the Battlefield trademarked sandbox experience. He is now responsible for all games being developed at D.I.C.E (Digital Illusions Creative Entertainment)."
maybe we can see or hear him speak more on battlefield series
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