Tweet
As reported by Bloomberg news, the PS3 outsold the Wii in Japan for the first time during the month of September. This is believed to be a direct result of Sony's price cut which was officially announced at the end of August in multiple regions.
Sony Corp.’s PlayStation 3 video-game console outsold Nintendo Co.’s Wii for the first time on a monthly basis in Japan in September, after a price cut, according to market researcher Enterbrain Inc.
From Aug. 31 to Sept. 27, 309,939 PS3s were sold, a monthly record for the console in Japan since it became available in November 2006, the Tokyo-based research firm said in a faxed statement today. Nintendo’s DS Lite and DSi handheld players sold a combined 297,060 units.
Sony cut the price of the PS3 in Japan on Sept. 3 by 25 percent to 29,980 yen ($335) and introduced a model that is one- third the size of the original and consumes 34 percent less power. A similar price cut in the U.S. helped the Tokyo-based company sell more than 1 million units worldwide in three weeks, bringing it closer to its annual sales target of 13 million, Kazuo Hirai, head of Sony’s games business said last month.
The company also said last month that it will lower the price of its PlayStation Portable handheld player 15 percent in Japan to 16,800 yen from October. The PSP was the third-best selling hardware in Japan in September with 83,887 units, followed by Nintendo’s Wii with 61,691 units.
Rival Microsoft Corp. followed with a $100 reduction for its most expensive Xbox 360 player to $300 in the U.S. and 29,800 yen in Japan. Nintendo was the last of the major console makers to weigh in, cutting the price of its motion-sensing Wii 20 percent to $200 in the U.S. from Sept. 27 and to 20,000 yen in Japan from Oct. 1.
Sony fell 5 percent to close at 2,450 yen on the Tokyo Stock Exchange today. Nintendo slipped 0.4 percent to 22,530 yen in Osaka trading, while Microsoft declined 3.3 percent to $24.88 in Nasdaq Stock Market trading yesterday.
From Aug. 31 to Sept. 27, 309,939 PS3s were sold, a monthly record for the console in Japan since it became available in November 2006, the Tokyo-based research firm said in a faxed statement today. Nintendo’s DS Lite and DSi handheld players sold a combined 297,060 units.
Sony cut the price of the PS3 in Japan on Sept. 3 by 25 percent to 29,980 yen ($335) and introduced a model that is one- third the size of the original and consumes 34 percent less power. A similar price cut in the U.S. helped the Tokyo-based company sell more than 1 million units worldwide in three weeks, bringing it closer to its annual sales target of 13 million, Kazuo Hirai, head of Sony’s games business said last month.
The company also said last month that it will lower the price of its PlayStation Portable handheld player 15 percent in Japan to 16,800 yen from October. The PSP was the third-best selling hardware in Japan in September with 83,887 units, followed by Nintendo’s Wii with 61,691 units.
Rival Microsoft Corp. followed with a $100 reduction for its most expensive Xbox 360 player to $300 in the U.S. and 29,800 yen in Japan. Nintendo was the last of the major console makers to weigh in, cutting the price of its motion-sensing Wii 20 percent to $200 in the U.S. from Sept. 27 and to 20,000 yen in Japan from Oct. 1.
Sony fell 5 percent to close at 2,450 yen on the Tokyo Stock Exchange today. Nintendo slipped 0.4 percent to 22,530 yen in Osaka trading, while Microsoft declined 3.3 percent to $24.88 in Nasdaq Stock Market trading yesterday.