Creative Minx Marketing today announced that it will represent Electronic Arts for outbound licensing opportunities for several of EA’s key franchises.
Creative Minx will create brand extensions through merchandising across multiple categories, such as collectibles, peripherals, apparel, and accessories for blockbuster franchises like The Sims, MySims, Dead Space, Mass Effect 2, Dragon Age, Dante’s Inferno and Army of Two. “Creative Minx is proud to be working with EA, and to be able to represent such a strong portfolio of highly-recognizable gaming titles,” Andi Riordan-Scott, President of Creative Minx Marketing. “We look forward to building successful merchandising franchises across multiple categories and distribution channels for EA’s top brands and leveraging the awareness of its strong consumer base.”
“EA is pleased to work with Creative Minx Marketing in order to build additional awareness and brand extensions across several of our entertainment properties,” said Patrick O’ Brien, VP of EA Entertainment. “We selected Creative Minx for its deep experience and long-term relationships throughout the licensing industry, as well as its proven track record of being able to create and maintain merchandising franchises for interactive brands.”
About Creative Minx
Marketing Creative Minx Marketing is a full service licensing and marketing agency with 20 years of experience, specializing in acquisition of major licenses, strategic brand building, target marketing programs, and promotional opportunities. Services include licensing consulting, business development, strategic market analysis, and retail development and planning. Expertise includes research, evaluation, negotiation and acquisition of entertainment, interactive gaming, branded, sports, corporate, fashion, teen and children’s licenses. Development of fully integrated licensed program management, creation of marketing strategies, and implementation of licensed merchandising programs and advertising campaigns.
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“EA is pleased to work with Creative Minx Marketing in order to build additional awareness and brand extensions across several of our entertainment properties,” said Patrick O’ Brien, VP of EA Entertainment. “We selected Creative Minx for its deep experience and long-term relationships throughout the licensing industry, as well as its proven track record of being able to create and maintain merchandising franchises for interactive brands.”
About Creative Minx
Marketing Creative Minx Marketing is a full service licensing and marketing agency with 20 years of experience, specializing in acquisition of major licenses, strategic brand building, target marketing programs, and promotional opportunities. Services include licensing consulting, business development, strategic market analysis, and retail development and planning. Expertise includes research, evaluation, negotiation and acquisition of entertainment, interactive gaming, branded, sports, corporate, fashion, teen and children’s licenses. Development of fully integrated licensed program management, creation of marketing strategies, and implementation of licensed merchandising programs and advertising campaigns.