Forbes has posted up a new article today that takes an in-depth look at the free-to-play system that Battlefield Heroes uses. Check it out:
To read the rest of Forbes' look into BFH, click here.
As a free game, "Heroes" will tap into banner advertising and sales of virtual goods, such as helmets, parrots and guns, for its revenue. EA declined to share its financial expectations for the game, but Cousins says that as long as 5% of players are spending money (which in other titles works out to $10 to $15 a month per player), it'll keep the service going.
EA's jump into free-to-play games is the result of a trip the "Battlefield" team took to Seoul to consult with Korean free-to-play publisher Neowiz about adapting the franchise for the Korean market. Based on that trip, EA decided to experiment in the West. "It's seen as an icebreaker setting up the business for Electronic Arts," Cousins says. "It's a lot of investment--defining the infrastructure for a free-to-play game--and testing the market. A lot of major publishers are going to be watching us and checking out our level of success."
EA's jump into free-to-play games is the result of a trip the "Battlefield" team took to Seoul to consult with Korean free-to-play publisher Neowiz about adapting the franchise for the Korean market. Based on that trip, EA decided to experiment in the West. "It's seen as an icebreaker setting up the business for Electronic Arts," Cousins says. "It's a lot of investment--defining the infrastructure for a free-to-play game--and testing the market. A lot of major publishers are going to be watching us and checking out our level of success."
To read the rest of Forbes' look into BFH, click here.