We’re approaching the five year anniversary of the PS5 console’s launch, and it’s amazing to see the number of incredible experiences PS5 has brought to players everywhere – and there are more adventures to come. Through these past five years, our players have shared their reactions of awe, excitement, and surprise at the extraordinary moments they’ve witnessed while playing PS5. That’s the inspiration for our new ad campaign – we’re capturing the spirit of these moments when the most unexpected and unforgettable experiences happen on PS5.
The video campaign, launching today, will feature three distinct stories:
The Greatest Stunt Jump Ever
Play Video
src="https://blog.playstation.com/content/themes/playstation-2018/images/placeholder.svg"
data-srcset="https://i.ytimg.com/vi/fnV36_fkTsI/default.jpg 120w, https://i.ytimg.com/vi/fnV36_fkTsI/mqdefault.jpg 320w, https://i.ytimg.com/vi/fnV36_fkTsI/hqdefault.jpg 480w, https://i.ytimg.com/vi/fnV36_fkTsI/sddefault.jpg 640w, https://i.ytimg.com/vi/fnV36_fkTsI/maxresdefault.jpg 1280w"
data-sizes="(min-width: 1170px) 936px, (min-width: 960px) 80vw, 100vw"
data-src="https://i.ytimg.com/vi/fnV36_fkTsI/hqdefault.jpg"
class="youtube-video__image-overlay lazy"
alt="(For Southeast Asia) “It Happens on PS5” campaign captures the unexpected and unforgettable moments PS5 has to offer"
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The Unexpected Catch
Play Video
src="https://blog.playstation.com/content/themes/playstation-2018/images/placeholder.svg"
data-srcset="https://i.ytimg.com/vi/3evqULcRxlc/default.jpg 120w, https://i.ytimg.com/vi/3evqULcRxlc/mqdefault.jpg 320w, https://i.ytimg.com/vi/3evqULcRxlc/hqdefault.jpg 480w, https://i.ytimg.com/vi/3evqULcRxlc/sddefault.jpg 640w, https://i.ytimg.com/vi/3evqULcRxlc/maxresdefault.jpg 1280w"
data-sizes="(min-width: 1170px) 936px, (min-width: 960px) 80vw, 100vw"
data-src="https://i.ytimg.com/vi/3evqULcRxlc/hqdefault.jpg"
class="youtube-video__image-overlay lazy"
alt="(For Southeast Asia) “It Happens on PS5” campaign captures the unexpected and unforgettable moments PS5 has to offer"
>
Everyday Problems in Extraordinary Vehicles
Play Video
src="https://blog.playstation.com/content/themes/playstation-2018/images/placeholder.svg"
data-srcset="https://i.ytimg.com/vi/YuaNi5huZhk/default.jpg 120w, https://i.ytimg.com/vi/YuaNi5huZhk/mqdefault.jpg 320w, https://i.ytimg.com/vi/YuaNi5huZhk/hqdefault.jpg 480w, https://i.ytimg.com/vi/YuaNi5huZhk/sddefault.jpg 640w, https://i.ytimg.com/vi/YuaNi5huZhk/maxresdefault.jpg 1280w"
data-sizes="(min-width: 1170px) 936px, (min-width: 960px) 80vw, 100vw"
data-src="https://i.ytimg.com/vi/YuaNi5huZhk/hqdefault.jpg"
class="youtube-video__image-overlay lazy"
alt="(For Southeast Asia) “It Happens on PS5” campaign captures the unexpected and unforgettable moments PS5 has to offer"
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We look forward to seeing more reactions and extraordinary moments that our fans share online with the world. There are many more incredible journeys to come as it often happens on PS5!
Learn more about the new “It Happens on PS5” campaign over at the SIE Blog.
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