Does it look Beautiful?
New BioWare branding

Developer BioWare is looking to get a new lease on life. We already learned that the studio might be giving a drastic overhaul to Anthem and has started to work on the next Mass Effect. We also know that they're working hard on the next Dragon Age. But what about BioWare as a company? That too seems to have gotten some work put into it.

Earlier today a new visual identity was revealed for BioWare. This includes an updated branding and logo. This information comes courtesy of Brand New (the website, not the band). It also includes the following statement from EA on what this new look is supposed to convey to the audience.

The finned “B” initial in the original logo inspired a stylized approach to the new visual language. The strong diagonal cut in the “B” monogram yielded a sense of pathing through with confidence, while simultaneously serving as a visual metaphor for pages within a storybook. Venturing through the portal and into the sublime worlds created by BioWare, the adaptive “B” allows for endless expressions of content. A set of unique colors is used to represent each of the four iconic franchises: Dragon Age, Anthem, Mass Effect, and Star Wars.
A sample of the new design can be found at the top of this article. More examples can be found below. What do you think? Is this a good look for them or should they have stuck with their old design?

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Old (left), New (right)

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