iPhones

First, Epic came for Steam on the PC front. They threw piles of cash at studios to put their games on the Epic Games Store for a period of exclusivity that lasts at least one year or more. Now, Epic may be going after that sweet, sweet mobile industry by launching their own mobile games store.

This is according to a new report from MarketWatch.

Combined, Apple Inc. and Google power about 99.9% of the world’s smartphones. Even that prowess doesn’t leave them immune to a little competition.

A little competition, in this case, comes from the force behind “Fortnite”— the global videogame phenomenon that has amassed more than 200 million registered players who have generated more than $1 billion in revenue to date. Epic Games, the developer of the Battle Royale-style shooter game, is capitalizing on that popularity by launching its own app store. The company’s founder and CEO, Tim Sweeney, has long been critical of the app store business models propagated by Apple and Google, believing both companies take too large of a cut from app sales relative to the costs involved in running the stores.
MarketWatch goes on to say that Epic will once again allow devs to keep 88% of earned revenues. This is in comparison to the 70% that Apple and Google allow for.

Will this store be curated? Will it be filled with games where the devs were given a big pile of cash ahead of time? What sort of protections would this storefront offer when it comes to assurance of device security? Will Google and Apple respond by further blocking third-party installs?

So very many questions still remain. Let's hope that Epic has a better plan for this than they did when their PC store launched. At the very least, Epic Games has some idea of getting around the Google Play Store already thanks to their refusal to make Fortnite on Android available through it.