"We didn't find the fun. We didn't find the passion. We talked about how we put it through a reevaluation period, and actually, what we reevaluated is whether that's the game we really wanted to be making. The answer is no."
Chris Metzen, Blizzard's Senior VP of Story and Franchise Development, said that the decision to cancel the project was excruciating.
Metzen spoke of a "sense of inertia and obligation and identity that we hold in ourselves and the community may also hold toward us" that pushed Blizzard to focus development resources on a second MMO. "Is this really who we are?" he asked. "Is this really what we want? Is this really what we want to burn our passion and our work lives, our careers on, for years on end?"
As for the potential for future MMO titles, Morhaime said that he "wouldn't say no to ever doing an MMO again." He continues on to say, "right now, that's not where we want to be spending our time."