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  • Valve Changes the Steam Storefront with Steam Discovery Update and Personalized Shopping

    Valve has finally gotten around to giving a facelift to the old Steam storefront. The new store has gone live today and it's very, very blue. Valve is calling it the "Steam Discovery Update" and it includes new features like personalized shopping recommendations.

    Valve today launched the Steam Discovery Update, which introduces new functionality and features designed to optimize the Steam shopping experience as the number of new titles on Steam increases.

    In the past nine months, Steam has added over 1,300 new titles and grown to over 100 million active accounts. Designed to meet the demands of this growth, the Steam Discovery Update delivers a smarter Home page, offering recommendations based on past purchases, recent playtime, and recommendations by friends.

    Steam Search has also been updated with extremely detailed filters. And a new feature called Curators allows anyone to become a taste maker and build a following.

    "We have made great efforts to increase the number of titles we can publish on Steam, which means more choices for customers," said Alden Kroll of Valve. "This update introduces multiple features and functionality to help customers explore Steam's growing catalog and find the games they are most interested in playing."

    You can see a sample of the new store below, or you can just log into Steam to see it for yourself. Don't want to log into Steam and can't click the image below? Just go to Steam in your browser then. The full list of changes can be found below the image.


    General
    - Changed ‘New Releases’ to ‘Popular New Releases’ to filter out less popular titles and provide a more functional release list.
    - Adding colored indicators wherever titles are listed that show the item is in your library, on your wishlist, or in your cart.
    - Updating the main ‘Games’ drop-down menu to link to tag pages for most popular genres. Browsing genres pages through these links now come with the benefit of the powerful filtering controls on the right-hand side of each tag page.
    - Adding a main ‘Software’ drop-down menu for quicker browsing to specific software genres.
    - Updated the visual design, layout and typography of the store to reflect a more contemporary Steam brand direction (also commonly referred to as “Making the store blue”).
    - Removed the ‘Recommended for you’ page. This page has been replaced by the entire home page of Steam.
    - Most areas of the store now default to showing you games only for the operating system you are currently browsing from. This can be overridden by changing the ‘Customize’ options in many sections or by removing the OS filter (for search results and genre pages).

    Home Page
    - Updated with new visual styles.
    - Main capsule now includes recommendations based on games you’ve been playing.
    - Main capsule by default excludes titles that are already on your account. This setting can be changed by clicking the ‘customize’ button.
    - Main capsule added a ‘Customize’ button which lets you toggle showing Top Sellers, Early Access, Games you’ve already bought, Recommended for you, Pre-purchase, Software, DLC.
    - ‘New on Steam’ section now offers a ‘Customize’ button which lets you toggle showing Early Access, Games you’ve already bought, and Software.
    - ‘Recently Updated’ section now offers a ‘Customize’ button which lets you toggle showing Early Access, Games you’ve already bought, and Software.
    - Added a new ‘Recommended For You’ section to the right-hand side to highlight games that Steam recommends for you based on what your friends recommend, what's on your wishlist, or similar to games you have recently played.
    - Added Discovery Queue entry point (see below for details on Discovery Queue).
    - Added Steam Curators entry point (see below for details on Steam Curators).
    - Added a Recommendation Feed to the bottom of the home page. As you scroll down the page, this section shows you products recommended based on what you've recently played, what your friends recommend, what's on your wishlist, and well-reviewed titles from categories across Steam.

    Added New Discovery Queue Feature
    - A queue of 12 titles personalized for each user, which includes recommended titles, new titles, and popular releases.
    - Added an entry point for the Discovery Queue on your home page, which takes you to the first title in your queue.
    - Each user has controls to customize their queue by toggling the inclusion of Early Access, Unreleased, or OS specific titles.
    Added a link to queue from ‘for you’ drop-down menu.

    Added New Steam Curators Feature
    - Added a display of popular curators to follow on your home page (Recommended curators will appear once there are enough popular curators in the system).
    - Once you follow one or more curator, the Steam Curator space on the Steam home page will show you specific titles recommended by curators you follow.
    - Added a link to Steam Curators from ‘for you’ drop-down menu.
    - Added a page where you can find all the products recommended by curators you follow, sorted by titles that are recommended by the most number of curators at the top.
    - On each product page, added a display of popular curators that recommend that title. If you follow any curators that recommend that title, those curators will be listed first.

    Product Pages
    - Updated with new visual styles.
    - Added queue controls to each page so you can quickly jump to learning about another product.
    - Added a ‘Not Interested’ button to each product page so you can indicate which products you don’t wish to see recommended or featured to you.
    - Percentage of positive and negative reviews for each product is now summarized at the top of each product page.
    - Changed “Join Official Group” to “Follow” for games to more accurately describe the benefit of creating a relationship with that game. Following a game means you will see announcements from that game in your community activity feed.
    - Changed the order of features in the right-hand column to remove redundancies and prioritize friend activity.
    - For titles that are in your library, the page now move all the relevant information to be together in one place, so you can see the game is already in your library, launch the game, see how much you’ve played, and write a review.
    - DRM is more clearly called out in right-hand column.
    - Added links to view any 3rd-party EULAs required by the product.
    - Added a screenshot viewer for quickly viewing high resolution screenshots.
    - DLC lists on product pages now indicate which items are already in your library, on your wishlist, or in your cart.
    - Updated the product page background images to have different masking and coloring applied to match new visual styles.
    - Written description and special announcement areas are now default to being collapsed to make it easier to scan down the page and find reviews. You can expand each section to read more if you wish.
    - System requirements for titles with multiple OS support will now display a set of tabs and default to showing the requirements for the OS you are viewing from.
    - Changed user-tag reporting to no longer need a specified reason. Since the list of available tags is pre-approved now, the only reason to report a tag is if it is improperly applied to a specific game.

    Browse by Tag page
    - Updated the visual presentation of featured titles at the top.
    - Items featured at the top no longer include items already in your library or that you’ve indicated as ‘Not Interested’.
    - Paging through lists of titles now remembers which page you were on.

    Browse Free to Play & Browse Early Access pages
    - Updated with new visual styles.
    - Now includes multi-select filtering controls in the right-hand column to help narrow down search results based on tags, product type, feature, operating system, or language.
    - The default tab on these pages is now ‘Popular New Releases’.

    Search page
    - Updated with new visual styles.
    - Now includes multi-select filtering controls in the right-hand column to help narrow down search results based on tags, product type, Steamworks feature, operating system, or language.
    - Updated page to function as browse page for more types of items. For example, ‘Items under $5’ and ‘Items under $10’ now point to the search page, which provides more powerful controls for filtering or sorting the results.
    - The filters you apply and the page you are on will be remembered when you click into a game page and then use the ‘back’ button to return to your search results.

    Browse Demos page
    - Updated with new visual styles.
    - Added filtering controls to narrow results by tag, feature, or operating system.
    - Added pagination to allow for deeper exploration into the list of demos.
    - Demo page remembers which page of results you are on when you use the ‘back’ button in Steam or your web browser.

    Steam News pages
    - Updated with new visual styles and larger type for improved readability.
    This article was originally published in forum thread: Valve Changes the Steam Storefront with Steam Discovery Update and Personalized Shopping started by Shawn Zipay View original post
    Comments 2 Comments
    1. cikame's Avatar
      cikame -
      It's pretty much the same for the most part, just with more filters for games if you don't know what you're looking for, and a new annoying "new popular games" list, i liked being able to easily see what all new releases were... you can still do that but you have to click about to get to it.
    1. Shawn Zipay's Avatar
      Shawn Zipay -
      Quote Originally Posted by cikame View Post
      It's pretty much the same for the most part, just with more filters for games if you don't know what you're looking for, and a new annoying "new popular games" list, i liked being able to easily see what all new releases were... you can still do that but you have to click about to get to it.
      I clearly see at least two ways to view all new releases from the main store page alone. The first being a big blue link that says "New on Steam" under the main slider window and then lower down under popular new releases is another clear button that says "All New Releases" just to the right of "See more: Popular New Releases or...". What exactly is the process you go through that you need to "click about" to find them?
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