"I like to think we're taking cautious and sensible steps at the moment. I don't really like cautious and sensible. DayZ as a mod wasn't cautious and sensible. But our first few steps have to be that. And if we can achieve that in December, then in January and February we can start to do all the cool stuff, move to more ambitious features."
Oddly enough, his reasoning for the rush on release is because he's worried about similar titles coming out. Here is what Hall responded when asked about what he thought of The War Z.
"Maybe they will make a better game - I don't know. Maybe what they're doing is not cool to me, but the way I look at it is what are my options? What could I do? I could stand up here and be very critical of anyone who does a clone copy of the game. What would that actually achieve other than making me look like a dick? It's not going to result in a better game.
"Should I sue anyone who ever mentions something to do with zombie horror - will that make a better game? And the whole premise of of DayZ, and the whole premise of our development is we're going to make an awesome game. That's what we're selling. We're going to price it low and lots of people are going to play it. If we compromise on that, we're screwed.
"I guess what I'm saying is what I feel isn't important," he added. "Maybe that's what leadership is: saying my feelings aren't important here - my feelings are often selfish. There are a lot of other really interesting, cool projects out there like The Dead Linger. How do you think they feel? They probably feel a bit s****y too. I have to be realistic about it and say the responsibility is on me to make a good game. And that's just life."
He also elaborated a bit during his Eurogamer Expo remarks that he has huge plans for DayZ, including spreading disease through bodily fluids, removing the user interface, and so much more.